Founded in 2015 and based in Brisbane, Australia
In 2015 one of our co-founders, with many years of experience in managing guest reviews in the online hotel booking sector (Expedia & Budgetplaces), realised all businesses could benefit from having customer reviews on their own websites, not just hotels.
Innova solves critical issues all business owners face: How can customers find my business? Why will customers trust my business? How can I build my brand? How can I manage my online reputation? What do my customers want? How can I communicate with customers? How can i let new customers know I have loads of previous happy customers?
V1 of Innova simply allowed for displaying reviews the businesses collected directly from customers in a window on their websites.
As Google and Facebook and other review aggregators began displaying reviews of businesses, it became apparent that an entire customer review eco-system was required, to enable business owners to centralise and manage their online reviews from multiple sources in a single system.
Fast forward to 2019 and innova is fully integrated into Google & Facebook, with further integrations being added, enabling business owners to display all their reviews on their own websites, as well as directly collected and imported reviews, and manage them all from their Innova Dashboard.